Bachelor of Science in Physical Activity and Sports from the University of Granada, expert in sports marketing and event organization.
He has held, among other positions: General Director of Sports of the Junta de Andalucía. Member of the executive committee of the Higher Sports Council. Member of the Permanent University Sports Commission. Advisor to the Inter-American Development Bank. Advisor to the Government of Uruguay in sports matters. General Director of Carat Sport. Director of Specialized Services of Aegis Iberia. Aegis Sponsorship CEO. Currently CEO of MKTG Sport & Entertainment, a company of the Dentsu Aegis Network Group.
Arturo has been working at IBM for over 7 years, helping companies from Europe and Latin America in their Digital Transformation journeys, focusing more specifically on CX and Artificial Intelligence as well as other fascinating technologies. He's also a lecturer at several business schools in Madrid, such as ESIC or EUDE Business School, where he also runs the Customer Experience specialisation. He holds a Masters degree in Telecommunication Engineering (University of Alcalá & Danish Technical University).
Business Venue Director en AS Roma.
Engineer with 20 years of experience in leading companies in their sector, within their innovation and e-Commerce departments, always linked to business generation. Specialized in digital marketing. Experience in design of services and digital businesses in highly competitive environments. Good communicator and promoter of work teams committed to achieving objectives. Analytical and with the ability to search for how to achieve transformations through technology and innovation that impact results improvement.
CEO, Adviser, Entrepreneur & Keynote Speaker
Helping people and organizations realize their biggest opportunities while overcoming their toughest challenges is what I love to do. Delivering transformative and inspiring keynotes, writing thought provoking books and articles that help open minds to new possibilities and giving to others first is in my DNA. Some consider me to be an expert on technology, business, consumer trends and the health club and fitness industry. I serve in a variety of roles in many organizations and invest my time and funds in the people and organizations I believe in. My joys include cooking, playing the piano, being a friend, a father and traveling the world.
Thanks for visiting and don't hesitate to reach out or connect with me digitally or in person.